The reason you can’t buy it is because it, like iSqunt, is free! Handbrake has the ability to rip a DVD to a plethora of formats including the near universal mp4. It is also extremely simple to use; just insert the DVD, open the program, and rip away.
In most cases, the default settings work perfectly; however, you can tweak the settings to your personal preference if need be by adjusting the quality (bitrate) of both the video and the sound. If hard drive space is an issue, you can limit the size of the file as well. Beyond basic quality and file size adjustments, there are dozens of other settings that I cannot begin to comprehend such as “B-frames”.
Handbrake is great application to have, even if you have no current plans to use it because you never know when you might need to rip a DVD.
Product Page: Handbrake
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